FlyTrap
SDK category

Ads SDKs in the wild.

Mediation, audiences, banners, interstitials, rewarded video. Right now the leaders are Google AdMob, ByteDance Pangle, AppLovin MAX and 9 more.

59 SDKs tracked
952 Apps using
55 Vendors
67% Catalog reach

Last analyzed

By usage

59 Ads SDKs

Every ads SDK we've found, sorted by how many catalog apps ship it.

All SDKs

Google AdMob

Google

Ads 881 apps

Amazon Publisher Services

Amazon

Ads 297 apps

Vungle (Liftoff)

Liftoff

Ads 272 apps

Unity Ads

Unity

Ads 247 apps

Yandex Mobile Ads

Yandex

Ads 212 apps

Facebook Audience Network

Meta

Ads 206 apps

MyTarget

VK

Ads 185 apps

Ogury

Ogury

Ads 162 apps

Bigo Ads

Bigo

Ads 96 apps

Google Interactive Media Ads (IMA)

Google

Ads 53 apps

Baidu Mobile Ads

Baidu

Ads

Cauly

FSN

Ads

Integral Ad Science

IAS

Ads

Tencent Ads (GDT / Youlianghui)

Tencent

Ads
Who makes them

55 vendors in Ads

Publishers with at least one ads SDK, ranked by how many catalog apps ship one of theirs.

All vendors
Google 2 SDKs · 882 apps ByteDance 1 SDK · 353 apps AppLovin 1 SDK · 340 apps Amazon 1 SDK · 297 apps Unity (ironSource) 1 SDK · 278 apps Liftoff 1 SDK · 272 apps Mintegral 1 SDK · 248 apps Unity 1 SDK · 247 apps Digital Turbine 2 SDKs · 231 apps IAB Tech Lab 1 SDK · 230 apps
Adoption

Most-used Ads SDKs

What share of catalog apps ship each one. Bars scale to the category leader.

Google AdMob Google 62% of apps 881 apps ByteDance Pangle ByteDance 25% of apps 353 apps AppLovin MAX AppLovin 24% of apps 340 apps Amazon Publisher Services Amazon 21% of apps 297 apps ironSource LevelPlay Unity (ironSource) 20% of apps 278 apps Vungle (Liftoff) Liftoff 19% of apps 272 apps Mintegral Mintegral 18% of apps 248 apps Unity Ads Unity 17% of apps 247 apps IAB Open Measurement (OM SDK) IAB Tech Lab 16% of apps 230 apps InMobi InMobi 16% of apps 230 apps Yandex Mobile Ads Yandex 15% of apps 212 apps Fyber (Digital Turbine) Digital Turbine 15% of apps 211 apps
More categories

Browse the rest

Other SDK types in the catalog.

All categories
Payments 30 Analytics 26 Engagement 22 Machine Learning 17 Authentication 16 Push Notifications 16 Social 15 Anti-Abuse 14 maps 14 Attribution 13 Identity Verification 13 Voice & Video 12 Monitoring 11 Crash Reporting 10 Backend-as-a-Service 9 Experimentation 9

Frequently asked questions

Questions about Ads SDKs.

What are Ads SDKs?

Mediation, audiences, banners, interstitials, rewarded video.

How many Ads SDKs does FlyTrap track?

We track 59 ads SDKs from 55 vendors.

Which Ads SDKs show up most?

In our catalog, it's Google AdMob, ByteDance Pangle and AppLovin MAX. Counts are based on analyzed apps, not global market share.

How many apps use Ads SDKs?

952 apps (67% of the catalog) ship at least one. Those apps average 6.0 ads SDKs each.