Google · Attribution · Family google
Small Google library that reads the Play Store referrer string after an install, which tells the app which campaign or link brought the user in. Nearly every attribution SDK depends on it, which is why it shows up in more than half of Android apps.
No app references yet
We haven't detected Google Play Install Referrer in any app in the current catalog. That doesn't mean it isn't out there. Just nothing we've indexed yet uses it.
Common questions about the Google Play Install Referrer SDK.
Small Google library that reads the Play Store referrer string after an install, which tells the app which campaign or link brought the user in. Nearly every attribution SDK depends on it, which is why it shows up in more than half of Android apps.
Google Play Install Referrer is published by Google. See every Google SDK and adoption stats on the vendor profile.
No apps in the current FlyTrap catalog have Google Play Install Referrer detected yet. That does not mean nothing uses it, only that nothing we have indexed so far does.
FlyTrap classifies Google Play Install Referrer under Attribution.
FlyTrap looks for Google Play Install Referrer's fingerprints in the app binary, such as known package names, classes, and bundled libraries, across native, React Native, and Flutter builds. No SDK or source access is required.